• Beyond Foursquare: 5 Location-Based Apps for Your Small Business: http://mashable.com/2010/08/22/location-based-apps-business/ #
• When you need a laugh today just check out one of the "25 Worst (We Mean Best) Infomercials" http://bit.ly/bDWlnE #
• I'm at RK Sushi (334 W. Washington St., San Diego). http://4sq.com/bv5BZg #
• I'm at Piatti (2182 avenida de la playa, San Diego). http://4sq.com/6EnYWc #
• I just ousted Pete R. as the mayor of Piatti on @foursquare! http://4sq.com/6EnYWc #
• I'm at BMW of San Diego. http://4sq.com/5WsCyl #
• Top 5 Ways Big Brands are Using Foursquare: http://mashable.com/2010/08/24/big-brands-foursquare/ #
• 3 q's: Is the following site mainstream? Is it racist? Would it be racist as a white site? http://www.blackplanet.com #genuinequestion #
• Is $10 the magic number for online publishing? http://bit.ly/9ocXh9 That feels right to me. #
• Be relentless, what have you got to lose? #
• Road food. On the way to FresNo. (@ In-N-Out Burger) http://4sq.com/aRQYYc #
• iPhone App Uses Background Location for Automatic Checkins on Foursquare: http://mashable.com/2010/08/25/checkmate-for-foursquare/ #
• Yea, 104 in the shade! Can you guess where I am? #
• Old favorite. (@ Veni Vidi Vici) http://4sq.com/aXzFAS #
• Cat found http://yfrog.com/mzesmj #
• Having a drink with my younger brother. (@ Elbow Room) http://4sq.com/96IgqG #
• 4 Beer Companies with Social Media On Tap: http://mashable.com/2010/08/27/beer-social-media/ #
• Good inspiration for personal innovation. RT @gorgalvin80: @rionSD must read article on innovation. http://www.bit.ly/brvp4u #
• Micro documentary: The making of pocketed spring coils for mattresses. #machinesarecool http://youtu.be/mWmIUN6QK54 #
• Unbelievable! TURF FEINZ in "R.I.P 211" | YAK FILMS | TURFING, TURF DANCING | eNinja, … http://t.co/1o0o2qP via @youtube #
• High School pre-reunion in full swing. #
• You can help nonprofit causes on Twitter by becoming a Twitcause Star! http://bit.ly/bNggXk 100,000 ppl are already helping #
• This is a true farmers market! Grower direct a inexpensive. http://yfrog.com/mzkcwj #
• The keeper of the mountains Nepal's Himalayan record keeper – http://www.bbc.co.uk/news/world-south-asia-10268549 #
• Great Indian food. (@ Tandoori Night) http://4sq.com/9qql3I #
• Holy jacuzzi tub in the bedroom batman! http://yfrog.com/mvb9ytj #
• Free chips and salas check in! (@ Chili's Grill & Bar) http://4sq.com/bGgjTN #
• And it begins #cwhsreunion http://yfrog.com/ms81ylj #
• We married the hot chicks from other schools. http://yfrog.com/n29mej #cwhsreunion #
• Guess who? #cwhsreunion http://yfrog.com/bdx9qj #
• It continues at the cwhs sign. http://yfrog.com/2pviovj #cwhsreunion #
• I'm at Fort Washington Country Club (10272 North Millbrook Avenue, Fresno). http://4sq.com/9m74nd #
• This sign looks very familiar…. But different. http://yfrog.com/n6sjtbj #

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• I'm at Whole Foods Market (Hillcrest) (711 University Ave, at 7th, San Diego). http://4sq.com/7x8wTt #
• 5 Tips for Aspiring Copywriters and Art Directors: http://mashable.com/2010/08/15/copywriters-art-directors-job-tips/ #yam #
• 25 Essential Social Media Resources You May Have Missed http://t.co/cXWT4iZ via @mashable #yam #
• Lunch to go (@ Piatti) http://4sq.com/6EnYWc #
• Help. How do people in food service / restaurants use the internet to research food, preparations, & distributors? What kind of key words? #
• Walked to dinner. (@ Blue Water Seafood Market and Grill) http://4sq.com/6a2Jur #
• I'm at Prado Restaurant (1549 El Prado, San Diego). http://4sq.com/67vlXv #
• Seeing taming of the shrew. (@ lowell davies festival theatre) http://4sq.com/co8M2s #
• Meet Swingly, This Year’s “It” Search Startup [INVITES]: http://mashable.com/2010/08/17/swingly/ #
• Why is Acrobat pro 908MB and Illustrator is only 308.. Seems like bloat ware to me. #
• I'm at NBC San Diego 7/39 (225 Broadway, btw 2nd & 3rd, San Diego). http://4sq.com/72Rr9F #
• A downtown favorite (@ Sultan Shawarma) http://4sq.com/cKkQ8H #
• How time of day effects landing page conversions. http://bit.ly/c64iAP A/B testing with day separation. #alwaystest #
• First surf of the summer. No real waves to speak of but it felt great to be in the water. #
• Favorite spot! (@ Red Velvet) http://4sq.com/cH5a7n #
• Words to live by from "a day at elbulli" http://yfrog.com/0trtpj #
• loved Maz Jobrani: Did you hear the one about the Iranian-American? – Maz Jobrani (2010) on Boxee http://bit.ly/bbD1rv #
• loved Jamil Abu-Wardeh: The Axis of Evil Comedy Tour – Jamil Abu-Wardeh (2010) on Boxee http://bit.ly/dj38WJ #
• Facebook Places Vs. The Location-Based World http://t.co/8HEkB7D via @techcrunch — Nice job @markfidelman #
• RT @bjorg: nice! – 20+ Google JavaScript APIs in One Playground http://bit.ly/aTOaOz #yam #
• looking good RT @Electra_Bicycle: Making the magic happen – Vol. 18 of the Electra Catalog on press at secret local http://yfrog.com/5gywdj #
• The 411 on Facebook Places and privacy – Yahoo! News http://yhoo.it/bEXSmV Did you know your friends can check you in places #yam #
• Happy anniversary @sitelabbers (@ Del Mar Racetrack w/ 30 others) http://4sq.com/7Sz6aH #
• I'm at Pacific Pavillion. http://4sq.com/d8NEP7 #
• Why Social Media Monitoring Tools Are About to Get Smarter: http://mashable.com/2010/08/20/social-media-monitoring-tools-smarter/ #
• Picking up growlers for a BBQ later. (@ Five Points Brewing Company) http://4sq.com/bidwe8 #
• I just became the mayor of Five Points Brewing Company on @foursquare! http://4sq.com/bidwe8 #
• I'm at Caffe Italia (1704 India St, at Date, San Diego). http://4sq.com/5wShRc #
• 10 Tips For Aspiring Community Managers: http://mashable.com/2010/08/21/community-manager-jobs/ #
• APNews: Pension decisions more than doubled payouts. San Diego & state of CA share a common problem http://apne.ws/cl9MTV #

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• Street food (@ Hillcrest CityFest w/ 65 others) http://4sq.com/9JOdn2 #
• Started walk with @walkmeter at 1:51 PM, on a new route, see http://j.mp/aVCRdD, Walkmeter will speak your replies to me. #
• Sign of the day http://tweetphoto.com/37740346 a pair of balls beats … #
• Finished walk with @walkmeter, on a new route, time 1:28:49, 0.96 miles, see http://j.mp/aVCRdD, average 1:32:07. #
• Must be beer 30 (@ The Wit's End) http://4sq.com/5XSNin #
• Started walk with @walkmeter at 6:16 PM, on a new route, see http://j.mp/cSh8lO, Walkmeter will speak your replies to me. #
• Finished walk with @walkmeter, on a new route, time 28:12, 1.11 miles, see http://j.mp/cSh8lO, average 25:20. #
• I'm at Piatti (2182 avenida de la playa, San Diego). http://4sq.com/6EnYWc #
• Favorite place. (@ Red Velvet w/ 2 others) http://4sq.com/cH5a7n #
• Late dinner. (@ Cucina Urbana) http://4sq.com/7DDMsn #
• So sad, Former Senator Who Coined “Series of Tubes” Dies in Plane Crash: http://mashable.com/2010/08/10/ted-stevens-dies/ #
• Twitter Launching Official Tweet Buttons This Week [EXCLUSIVE]: http://mashable.com/2010/08/10/twitter-official-share-buttons/ #
• Ubiquitous … Computing … scary = US military to attack Moore's Law – http://www.bbc.co.uk/news/technology-10924841 #
• Lunch with a client. (@ Bluewater Grill – Tustin) http://4sq.com/bQlXFd #
• HOW TO: Pick the Right Social Media Engagement Style: http://mashable.com/2010/08/11/customer-engagement-style/ #
• I'm at The Regal Beagle (3659 India St, btw Chalmers St & San Diego Ave, San Diego). http://4sq.com/cntL0m #
• A new communication medium is born: Simon & Schuster Look To 'Enhanced' E-Books Beyond Apps http://tinyurl.com/2498p6k #
• Anissa (my wife) entered a NatGeo photo essay contest. Please view and vote. http://bit.ly/bZnrEE Please repost and retweet. #
• Happy Friday the 13th! #
• Lunch Togo (@ Piatti) http://4sq.com/6EnYWc #
• I'm at Izakaya Masa (928 Fort Stockton Dr, at Goldfinch St, San Diego). http://4sq.com/5PT4ix #
• The Importance of a Focused User Experience Strategy | inspireUX – User Experience quotes and articles to… http://instapaper.com/zyimyhgp #
• Breakfast burrito with bacon. FTW. (@ Dos Brasas Mexican Food) http://4sq.com/9PfBfL #
• Chargers vs. Bears. Go Bears. (@ Qualcomm Stadium w/ 210 others) http://4sq.com/57jXqQ #
• Live music Saturday. (@ The Wit's End w/ 2 others) http://4sq.com/5XSNin #

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• Viva las … (@ San Diego International Airport) http://4sq.com/djQtWl #
• Landed safe. (@ Las Vegas McCarran International Airport (LAS) w/ 60 others) http://4sq.com/3VwSr0 #
• You can check in any time you like… (@ Hard Rock Hotel & Casino) http://4sq.com/6CIgtc #
• I'm doing an benchmark survey: Interactive marketing in the furniture industry. Any questions you want included? I'll share results. #
• Ein Weiss bier bitte (@ Hofbräuhaus) http://4sq.com/5mIE13 #
• Anissa (my wife) entered a NatGeo photo essay contest. Please view and vote. http://bit.ly/bZnrEE Please repost and retweet. #
• Surveying. (@ World Market Center Las Vegas w/ 4 others) http://4sq.com/ajKLPa #
• I'm at Mandalay Bay Beach (3950 Las Vegas Blvd S, Mandalay Bay, Las Vegas). http://4sq.com/58wtvs #
• A drink before dinner. (@ Red Square) http://4sq.com/7x1YKV #
• Dinner. (@ China Grill) http://4sq.com/63SdPl #
• Love it "Devotees of grammatical studies have not been distinguished for any very remarkable felicities of expression." Amos Bronson Alcott #
• Home sweet home. (@ San Diego International Airport) http://4sq.com/djQtWl #
• I'm at Dos Brasas Mexican Food (1890 San Diego Ave, San Diego). http://4sq.com/9PfBfL #
• Anybody have a copy of the DJ AM "Elton" 5 MP3? #
• love the way he thinks RT @SamLawrence: Spend more time designing the problem. #
• Best gelato in san diego. Anissa needed a treat. (@ Chocolat Cremerie) http://4sq.com/54ADmK #
• Cost of a pint may rise. Wheat price fears hit food shares – http://www.bbc.co.uk/news/business-10892637 #
• Interesting article on the cost of a good web presence. I think the prices are a little low. Any other opinions? http://bit.ly/du1JnE #
• $1 million reasons to RT. Join @TwitCause + @theVFoundation raise money for leukemia research. http://bit.ly/dwB4c5 RT #
• Getting my foot scanned. (@ Robert berk MRI institute) http://4sq.com/aTyYJ2 #
• New Pho place closer to home. (@ Pho Fifth Ave) http://4sq.com/acOx2d #
• The Most Popular Brands on Foursquare: http://mashable.com/2010/08/04/foursquare-brand-leaderboard/ #
• Amazon Launches “Your Kindle Commercial Contest”: http://mashable.com/2010/08/03/kindle-contest/ #
• Now with 34 more seats!!! (@ Blind Lady Ale House) http://4sq.com/3NV8b #

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I was recently reading an article about how Wheat Thins used Twitter to generate buzz around their product.

They found their biggest fans—and surprised them. Wheat Thins began choosing a few lucky tweeters and surprising them at home with a free lifetime supply of the crunchy little crackers! (The agency studies a given fan’s personality on Twitter and other social media before arriving chez them. Chosen people are positive, responsive online and appreciate a good laugh.)

from adweek: humans attack delicious wheat thin clouds

The article goes on the say the point was how the brand used Twitter to gather data.

Twitter isn’t just for building followers and sharing tweets; it’s a rich data source for a brand’s life pulse.

I believe there is a more important point here. Take it offline. Social networks like Twitter, Facebook, & LinkedIn are great, but they are only an extension of our offline reach and experiences. We live and will continue to live in an offline world, which means for individuals and brands to be truly successful they  must create coordinated engagement programs that connect the online with the offline. This Wheat Thins promotion is one very good example.

They article does not go on to say what the net effect was but, if the agency did its job right they generated online buzz with those key Twitter users then amplified the result. The ultimate business objective of a program like this is to drive in store purchases.

I hope it worked.

• I'm at Hillcrest Farmer's Market (3960 Normal St., Lincoln, San Diego) w/ 12 others. http://4sq.com/4Lo1Hd #
• Four score and 7 years ago Arrr ships be sailed… #pirate Abe Lincoln hacked http://tweetphoto.com/34917030 #
• Did a elliptical workout 1.8 kilometers in 30 mins and felt good. #
• I'm at Seoul B.B.Q. (4344 Convoy St. Suite 1, btw Armour & Othello, San Diego). http://4sq.com/ct2lCF #
• Lunch (@ Barbarella Restaurant) http://4sq.com/7Vu3Pn #
• Two K completed on the elliptical 430cal 30min #
• For some reason I am fascinated by this video. http://youtu.be/argJ40JQJLs #
• RT @sandiegoadclub: I posted 270 photos on Facebook in the album "An Evening with Mike Hughes" http://fb.me/udLgGE7c #
• Team Mazda, Collaboration is key – http://ow.ly/2hYkW #adweek #
• Did a elliptical workout 1.8 kilometers in 30 mins and felt alright. First 20 min sucked. Last 10 felt good 418 cals #
• Here for a tour. (@ Merage Jewish Community Center of Orange County) http://4sq.com/4zCn2n #
• Anissa (my wife) entered a NatGeo photo essay contest. Please view and vote. http://bit.ly/bZnrEE Please repost and retweet. #
• Lunch with @mikediliberto (@ El Charro) http://4sq.com/59je4m #
• RT @mutualmind 10 Ways to Effectively Use Sentiment Analysis in Social Media http://bit.ly/b8CUiD #
• Getting the growlers filled (@ Five Points Brewing Company) http://4sq.com/bidwe8 #
• Love this place. (@ Pancho Villa Farmer's Market) http://4sq.com/bUAb9O #
• Topping off the shopping trip with some organics. (@ Pancho Villa Farmer's Market) http://4sq.com/bUAb9O #
• Topping off the shopping trip with some organic. (@ Whole Foods Market (Hillcrest) w/ 2 others) http://4sq.com/7x8wTt #
• "Green succeeds only to the extent that it means better—… cheaper, … better, lasts longer, cooler for my image" entrepreneur mag aug #

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