After attending Interactive Day San Diego a coupe weeks ago I have been much more sensitive to the emerging trends in user generated video.

While having sushi the other night I became enthralled watching the light change under the bar and how it looked through the Sake glass. So, I pulled out my iPhone and shot 2 minutes of video.   I downloaded the video to my computer and spent a few minutes in iMovie, uploaded it to YouTube and viola… the future has arrived. (YouTube even notified me that the music I used may be an infringement on copyrights.)

I know the video is a little “Blair Witch” but, what amazes me is that just a few short years ago the complexity and expense of video creation and distribution would have made this simple exercise take hours and require the use of very expensive specialized equipment. Now anyone with a cell phone and a computer can be a content creator and publisher.

Moreover, there are online video platforms  that allow any company to bring white label video editing and distribution to their websites. With these tools site are creating remix contests, creating training videos and much more.  Here are a couple key players to watch:

• Kaltura: Open Source Video Platform
  • Great for corporate content
  • Moderation tools
  • SaaS Deployment
• Vmix – The Leading Online Video Platform & Online Video Publishing
  • Robust API
  • SaaS Deployment
  • iPhone and iPad support

Next time you are near downtown San Diego you should have a great meal at Azuki Sushi in Bankers Hill. Sit at the bar and enjoy the show.

• Regular $3.00 Premium $3.20 (@ Costco Gas) http://4sq.com/b1bJfG #
• Not the best idea on a Sunday but it had to be done… (@ Costco w/ 3 others) http://4sq.com/4QBfTR #
• Costco has the local brews. Lost Abby, green flash, stone & more. FTW http://tweetphoto.com/28259461 #
• I'm at Whole Foods Market (Hillcrest) (711 University Ave, at 7th, San Diego). http://4sq.com/7x8wTt #
• Thanks ! RT @SiteLabbers: SiteLab warmly welcomes Rion (@rionSD) as Dir of Bizdev. A passionate, technical leader, & self-proclaimed foodie. #
• Shout ‘I CARE’ and help #FightAIDS Follow @BCEFA and show support via @TwitCause. http://bit.ly/91dd0M Pls RT #
• RT @inspireUX The Importance of a Focused User Experience Strategy http://bit.ly/9l5scX #
• I am upgraded. being an App junkie I love the new folders feature. #iphone #iOS4 #
• 34 iOS 4.0 Features and Tips For the iPhone and iPod touch | Mac|Life http://bit.ly/aLinCb #
• Watching a Tivo of Betty White on SNL. She is unbelievably funny! #
• Congratulations to South Africa! You needed this win. #FIFA #WorldCup #
• RT @randfish: Please help share the new Beginner's Guide to SEO – http://seomz.me/seogd – amazing work by @DannyDover #
• Kilauea burger with crispy onions! (@ Islands Restaurant) http://4sq.com/5ayk52 #
• RT @loopfuse: Is your marketing automation solution a "dinosaur" ? http://rqtaylor.com/?p=16 #
• I Tivo FF through 90% of TV commercials yet online I will watch 90% of video commercials? #interesting #video #ads #
• Straw Poll: http://bit.ly/drCvxc does low trust of the brand witter hurt an individual brand who is using twitter? #
• Great resource RT @randfish: Did I mention the Beginner’s Guide to SEO is FREE? http://seomz.me/seogd Enjoy + pls give us feedback, too! #
• Cool gift from my dry cleaner http://tweetphoto.com/28616622 they are putting green dry cleaning into practice #green #
• Finished walk with @walkmeter, on a new route, time 48:01, 2.10 miles, average 22:51. #
• Pepsi, Ford, and P&G are building buzz with betas, it's not just for software anymore. http://bit.ly/bKLmXc #
• I think he is missing Relational. Social is of greatest value when you have trust. Trust comes from relationships. http://bit.ly/c3XtK6 #
• Beer Here with @stevenprestesater (@ The Regal Beagle) http://4sq.com/cntL0m #
• Great News: International Whaling Commission (IWC) delaying action on legalized commercial whaling http://bit.ly/djshyG #
• </work> (@ SiteLab Interactive) http://4sq.com/95HGJ7 #
• New restaurant for me. Great decor menu looks promising. (@ Bankers Hill Bar & Restaurant) http://4sq.com/9zb980 #
• Really loving Soulstage on the Palladia channel. Tune in for some great music. #
• India Arie is killing it on Soulstage right now. #
• We had a blast too! RT @sarahmcarr: SO fun last night at Banker's Hill Restaurant with @RionSD, Anissa & Jason!! gr8 drinks, xlnt food! #
• Will iPhone 4 Blend? http://bit.ly/9XNBYJ See for yourself #blendtec #iphone #AWESOME #
• I am so frustrated by a slow computer. Memory upgrade planned for Tuesday and it can't come soon enough! #
• RT @billpalmer100: #Google vice president: Video online will soon become as important as TV in the realm of advertising http://bit.ly/cpRdg1 #
• Cox cable just went out on the last moments of the #USA #worldcup first half. #WTF #
• Thrift store shopping rocks. (@ Amvets Thrift Store) http://4sq.com/6z95NI #
• Enjoying a great night with @robertmason & @trouble5 #

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• Join @TwitCause + @MaryJBlige for #mjbhonorsweek w/ @FFAWN! RT & Help empower women worldwide @ http://bit.ly/at8p0s Pls RT #
• How are you analyzing you social media interactions? http://bit.ly/9sEfHW The Overton Window is one method. #
• Have you heard of @nikawater They donate 100% of profits to bring clean water to developing nations. http://www.nikawater.org #
• The future is local. http://bit.ly/d9QQ62 This is the 5th article in a week about a major brand focusing on local strategy. #
• Building the NASA brand. RT @chrismessina: Creepy, cool… aaaaand weird: http://bit.ly/b4IPCQ #
• OH: kitty! OOHH.. Wait not kitty. Raccoon.! #
• Autonomy influences productivity RT @ThisIsSethsBlog Seth's Blog: Goodbye to the office http://bit.ly/bsVC6x #
• Let the learning start (@ Interactive Day San Diego 2010 (Hilton San Diego Bayfront) w/ 19 others) http://4sq.com/cMxSqU #
• Breaking down silos is key to innovation. Innovation often comes from unexpected places #IDSD #
• Please fix the high pitch buzz in the sound system. My brain is starting to bleed. #IDSD #
• Is @Gatorade "…the largest participatory brand in the world." http://bit.ly/cICzK5 They sure got the monitoring right. #Social #Brand #
• I just unlocked the "Swarm" badge on @foursquare! http://4sq.com/cqRAPI #
• Listening to @randfish talk on Advanced SEO #IDSD #
• SEO Tip via @randfish stragic usage of community elements like widgets and badges build great SEO #IDSD #
• Twitter is the window to pre-breaking news. #IDSD #
• WOW 25% of google searches each month have never been searched for before. #IDSD #
• 73Mil Mobile Browsers / Month on par with 70 Bil Mobile App Users / Month. To build or not to build a mobile app? #IDSD #
• RT @annemccoll: 70% of us sleep with our phones or won' t share with our spouses #idsd #
• Advertising Evolved: Disruptive -> Engaging, Just-in-case -> Just -in-Time, Early Adopters -> Alpha Users #IDSD #
• Allocate 10% of your marketing budget to mobile #IDSI via @tagga #
• How big is the golbal Mobile Market? #psydomath Mobile Market > TV Market + PC Market #IDSD via @tagga #
• Lunch (@ Interactive Day San Diego 2010 (Hilton San Diego Bayfront) w/ 45 others) http://4sq.com/cMxSqU #
• Meaningful innovation often follows economic ression. #IDSD #
• "Doing what we have done on the Internet and just applying that to mobile won't work." You need to be invited to market to mobile. #IDSD #
• The purpose for your website is lead gen. Does you UX strategy support that objective? Are you measuring it? Time to redesign. #IDSD #
• Google analytics and web optimizer stats show that users prefer tabs on web sites. #IDSD @markfidelman @royk HA! Thought of you both. #
• tweet – busy day… that is about all I have time to say so far #
• Work (@ SiteLab Interactive) http://4sq.com/95HGJ7 #
• Packed! (@ The Regal Beagle) http://4sq.com/cntL0m #
• And the award for best actor in an NBA final goes to…. Mister Kobe Bryant #
• My opinion: not too far. RT @MarkRCameron: A Tweet Too Far? Utah Firing Squad Execution Announced on Twitter: http://bit.ly/a2RNy1 #
• World Cup tweets must be killing Twitter. #
• #FollowFriday @SiteLabbers @jennichols @rylanb @katymcc @LeeAnthonyP @nicmcc #
• Polar Bear at the San Diego zoo enjoying some summer time pool time http://bit.ly/zIacJ #video #realtime #
• I'm at Santana's Mexican Grill (Mission Hills/Hillcrest) (719 W Washington Ave, Eagle St, San Diego). http://4sq.com/9l9m8Q #
• Lead Capture Tip: The form fill information you request from users must be worth the value you are providing to them upon completion. #
• One of my top 3 sushi spots in san Diego. The salmon is perf. (@ Azuki Sushi) http://4sq.com/c2I2LC #
• 6 Key SEO Posts of Interest http://bit.ly/bcl44b #
• 3 hours later… blog facelift done. WP 3.0 installed Theme & widgets updated. Now i should write something.. later http://bit.ly/bYDcTv #
• Good eats. (@ Little Italy Mercato w/ 2 others) http://4sq.com/a86s3f #
• loved Microsoft Sustainability : Productivity, future vision on Boxee http://bit.ly/9HMeg9 #

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Here are 6 key blog posts from the Advanced SEO session at Interactive Day San Diego presented by Rand Fishkin

Enjoy and rank better.